How to increase direct booking

How to increase direct booking

How to increase direct booking

How to increase direct booking

Join our free, hands-on course designed for hotel owners and managers who want to take control of their online presence and reduce reliance on OTAs.

*only 18 spots available

Tuesday, Mar 3 2026

Event date

9:30-11:30

Event time

Icelandic

Language

Free of charge

Price

x

Hosted by

Lectures

Arnar Gísli

Digido

Birgir Hrafn

Hitels

About the course

Direct bookings are more important than ever for hotels that want to stay competitive, protect their margins, and build direct relationships with guests. Yet many hotel websites still struggle to convert visitors into confirmed bookings—often due to unclear messaging, outdated content, or poor user experience.


This free course is designed to help hotel owners and managers understand what truly drives direct bookings and how their website plays a central role in that journey. Hosted in collaboration between Hitels and Digido, the session combines hospitality insight with practical digital expertise, focusing on real-world solutions rather than theory.

Direct bookings are more important than ever for hotels that want to stay competitive, protect their margins, and build direct relationships with guests. Yet many hotel websites still struggle to convert visitors into confirmed bookings—often due to unclear messaging, outdated content, or poor user experience.


This free course is designed to help hotel owners and managers understand what truly drives direct bookings and how their website plays a central role in that journey. Hosted in collaboration between Hitels and Digido, the session combines hospitality insight with practical digital expertise, focusing on real-world solutions rather than theory.

Direct bookings are more important than ever for hotels that want to stay competitive, protect their margins, and build direct relationships with guests. Yet many hotel websites still struggle to convert visitors into confirmed bookings—often due to unclear messaging, outdated content, or poor user experience.

This free course is designed to help hotel owners and managers understand what truly drives direct bookings and how their website plays a central role in that journey. Hosted in collaboration between Hitels and Digido, the session combines hospitality insight with practical digital expertise, focusing on real-world solutions rather than theory.

Course Description

This hands-on course walks you through the essential elements of a high-performing hotel website and how they contribute to increased direct bookings. We’ll break down what guests expect when they visit your site, how they navigate it, and what ultimately convinces them to book directly with you instead of through an OTA.


You will learn how to evaluate your current website from a guest’s perspective, identify common friction points, and improve your content structure, messaging, and usability. The course also covers how to keep your website up to date easily—so promotions, seasonal offers, and important information are always current and relevant.


No technical knowledge is required. The course is built for hotel professionals and decision-makers who want clear explanations, practical examples, and strategies they can apply immediately.

This hands-on course walks you through the essential elements of a high-performing hotel website and how they contribute to increased direct bookings. We’ll break down what guests expect when they visit your site, how they navigate it, and what ultimately convinces them to book directly with you instead of through an OTA.


You will learn how to evaluate your current website from a guest’s perspective, identify common friction points, and improve your content structure, messaging, and usability. The course also covers how to keep your website up to date easily—so promotions, seasonal offers, and important information are always current and relevant.


No technical knowledge is required. The course is built for hotel professionals and decision-makers who want clear explanations, practical examples, and strategies they can apply immediately.

This hands-on course walks you through the essential elements of a high-performing hotel website and how they contribute to increased direct bookings. We’ll break down what guests expect when they visit your site, how they navigate it, and what ultimately convinces them to book directly with you instead of through an OTA.

You will learn how to evaluate your current website from a guest’s perspective, identify common friction points, and improve your content structure, messaging, and usability. The course also covers how to keep your website up to date easily—so promotions, seasonal offers, and important information are always current and relevant.

No technical knowledge is required. The course is built for hotel professionals and decision-makers who want clear explanations, practical examples, and strategies they can apply immediately.

You’ll leave with

Clear direction for improving direct bookings

Clear direction for improving direct bookings

Practical website and content tips

Practical website and content tips

Actionable insights you can use right away

Actionable insights you can use right away

Reserve your spot

Reserve your spot

Spaces are limited to keep the session interactive.
Sign up to secure your place.