Maximizing Visibility: How SEO Drives Direct Bookings

SEO—sounds like a familiar few letters, right? Most of us have heard a little about it; some of us know a bit more, but few know how to make it work correctly to increase your visibility and digital footprint.

Being an SEO expert seems to be all the rage these days. As hotel managers, you must get emails from so-called SEO experts on a regular basis, promising this and that.

But what really is SEO? Explained very simply, imagine the internet like a massive library filled with books. Now imagine you’re looking for a specific book—maybe about the history of Iceland. SEO, which stands for Search Engine Optimization, is like making your book stand out by giving it a bright cover and placing it right at the front where everyone can see it. This way, when someone wants to find a book about the history of Iceland, they'll see yours first!

In simple terms, SEO helps make a website easy to find when people search for something on the internet—just like making your book easy to find in a big library.

For driving direct bookings, SEO is a crucial tool. What our website does is maximize your potential digital footprint, placing you high in search results and driving traffic to your site.

SEO essentially has three main parts:

• On-Page SEO: Using the right words and titles on your website, like "hotels in [city]," so people can find you easily.

• Technical SEO: Making sure your website loads quickly, works well on mobile devices, and is easy for search engines to read.

• Content SEO: Writing engaging blog posts and articles to help your website show up higher in search results.

How Hitels Optimizes Your Brand-New Website:

• Easy for Search Engines: We design your website's structure so search engines can easily find and understand all your pages, helping you rank higher.

• Mobile-First Design: Since search engines favor mobile-friendly sites, we build your website to look and work great on phones and tablets.

• Fast Loading Speeds: Using tools like Google Lighthouse, we optimize your website to load quickly, which both visitors and search engines appreciate.

• Built-In SEO Features: Our websites come with helpful SEO tools like meta tags, optimized titles, and image descriptions to improve your visibility in search results.

If you already have a website you like and are proud of but still want to increase your digital footprint and visibility, we're here to help. We're leading experts in SEO and work with companies across the spectrum to elevate their online profiles.

Interested in boosting your hotel's visibility with a gorgeous, tailor-made website? Book a demo or contact us at Hitels to see how our SEO-optimized websites can help you attract more guests.