Why hotels are choosing Hitels before they even open their doors

What does it say when hotels choose their website platform before they’ve finished building the lobby?

For independent hotels, the website isn’t an afterthought. It’s one of the first real signals they send to future guests. That’s why an increasing number of hotels—from modern city stays to countryside retreats—are turning to Hitels early in the process.

Not just to look good, but to launch right.

Momentum before marketing

Hótel Múli, Black Sand Hotel, and Konvin are all building new custom websites on Hitels. These aren’t retrofits or redesigns—they’re part of the brand from day one.

Each site is tailored, responsive, and built on a modern system that will soon connect to our in-house booking engine. For these teams, it’s not just about launching a site. It’s about launching with confidence.

When digital presence is baked into the brand strategy early, everything else—from pricing to loyalty—gets stronger.

Showroom sites, fast and flexible

Alongside these custom builds, hotels like Bryggjan Boutique and Vintage Hotel have launched through the Hitels Showroom. These design systems aren’t templates. They’re professionally crafted foundations that let small hotels move quickly while still standing out.

Each site is unique in tone and layout, but shares the same benefits: speed, mobile-friendliness, and an architecture built to convert.

Built for growth, not just launch

Every site on the Hitels platform is designed to scale with the hotel. That means it can adapt to seasonal campaigns, support new languages, or evolve into a more custom version later on.

For smaller teams, it’s a way to get live without compromising quality. For growing hotels, it’s a system that doesn’t get in the way.

What comes next

The Hitels booking engine is currently in development. It will integrate directly into every site—no plugins or third-party redirects required. That means faster bookings, full control, and no commission cuts.

The hotels we’re working with now won’t have to migrate later. They’ll already be ready.

Trusted early, built to last

We’re proud that so many hotels are choosing Hitels before their first booking. Some are launching soon. Others are still under construction. But all of them have made a clear decision: the website matters—and it should be done right.

Hitels gives them the design, tools, and confidence to go live strong and grow from there.